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Why the DJI Osmo Pocket 3 Has Earned a Permanent Spot in My Kit

I’ll be honest — when I first heard about the DJI Osmo Pocket 3, I wasn’t sure it would dethrone my usual cameras and gimbals. I’ve spent years hauling gear around, setting up lights, mics, and lenses, so the idea of a tiny pocket device taking on meaningful content creation felt a little… optimistic.

But after living with the Pocket 3, shooting everything from quick talking-head pieces to BTS clips, travel vlogs, and client walkthroughs, it’s become one of the first tools I reach for — and that’s saying something. Let me explain why. 


It’s Small, But It Punches Way Above Its Weight

This little camera features a 1-inch sensor, which is a serious step up from most pocket cameras — it allows the Pocket 3 to capture beautiful, sharp footage that holds up even in tougher lighting. 

Right out of the box you’ve got:

  • 4K video at high frame rates
  • A 2-inch rotatable touchscreen
  • 3-axis gimbal stabilization that keeps everything smooth even when you’re on the move All of which usually cost way more in separate cameras and stabilizers. 

Honestly, for how compact it is, the image quality and smooth motion you get feels like something that should live in a much larger rig.


It’s a Creator’s Swiss Army Knife

Where the Pocket 3 really shines isn’t just the specs — it’s how it empowers you to actually use those specs in real life.

Here’s what I consistently enjoy about working with it:

Active Track That Actually Works

Set it down, walk around, and the camera follows you without you needing a dedicated operator. Shots you’d normally struggle to get with a traditional gimbal suddenly become effortless. 

Portrait and Landscape Without Fuss

Flip the screen to shoot vertical or horizontal without needing to rig it up — perfect for YouTube and social reels. 

Audio That Surprises You

With the Creator Combo (mic included), audio quality goes from good to jaw-dropping, which is rare in gear this small. Hook it up and you get high-quality, reliable sound without mystery cables or adapters. 

Low-Light That Works Better Than You’d Expect

Even small sensors can struggle in dim environments. But the Pocket 3’s image processing punches through, capturing usable, clean footage without needing heavy lighting setups. 


There Are a Few Quirks — But They’re Not Dealbreakers

No tool is perfect, and the Pocket 3 does have a couple of things to know upfront:

  • Sometimes the on-screen interface can block your recording icon, meaning you might miss the first split second of a take. 
  • The small screen means you’re not getting a full monitor experience — but that’s a trade-off for portability. 
  • It’s not a replacement for a full cinema camera if that’s your bread and butter, but it doesn’t need to be

In short: the few annoyances it has are outweighed by how much you actually end up using it. For real-world content creation — fast, mobile, responsive — it delivers consistently.


So Why Do I Keep Grabbing It?

Because it eliminates friction in my workflow.

Before the Pocket 3, a lot of moments went uncaptured — ideas that I knew would’ve been good content but just weren’t worth dragging a camera rig out for. With this, I’m filming that stuff with zero setup time.

I’ve used it for:

  • Quick social videos when I don’t have time to prep
  • BTS footage during client projects
  • Reels, shorts, and vertical content on the fly
  • Vlog-style storytelling that feels personal and engaging

It’s not just a tool — it becomes part of the process of creating, rather than a hurdle you have to “gear up” for.


Is It Worth It?

If you’re a creator, business owner, or marketer who wants a single, powerful, compact camera that actually gets used — yes, it’s absolutely worth considering.

It bridges the gap between high-end production gear and everyday content needs, and it does that in a way that feels natural and usable every day.

👉 If you want to grab one for yourself and start leveling up your content, here’s the link I use: https://amzn.to/4qrbAEx

The DRIPBaR Winchester

CASE STUDY: The DRIPBaR Winchester
Helping a New Health Brand Launch with Confidence and Clarity

When The DRIPBaR Winchester first reached out to us, they were the new kid on the block. A modern IV therapy lounge offering wellness-focused vitamin drips wasn’t exactly common in the area, and that meant two things:

  1. Most people didn’t know what they did,
  2. And the people who did know, hadn’t really seen a trustworthy brand around here yet.

Our job was to fix both.

The Goal:

Make DRIPBaR Winchester feel established, professional, and approachable—right from the first scroll or click.

They needed more than just pretty pictures. They needed a full brand presence that would educate, build trust, and spark interest. So we built them a content strategy that included:

  • A modern, story-driven branding video
  • Clean, professional branding photos of their team and space

A series of short-form videos optimized for social media and ad campaigns

Our Strategy:

We knew the space was a huge selling point—it’s sleek, welcoming, and built for a calming experience. So we leaned into that heavily. The branding video walked viewers through the space, introduced the team, and gave a quick but effective breakdown of what services were offered.

For social content, we focused on educational value. Instead of just “look what we offer,” we helped them create bite-sized clips that explained the benefits of IV therapy in a clean and simple way. This is where their ad campaign really started to take off.

The Challenges:

The biggest hurdle? Awareness.

People don’t always understand what IV therapy is, or why they’d need it. So we had to balance education with engagement. No fluff, no confusion—just clear, high-quality content that explains what they do in a matter of seconds.

We also had to make sure everything we created aligned with their existing brand feel—modern, clean, and health-forward. Nothing overdone. Nothing clinical. Just polished, approachable media that made people want to book.

The Results:

Once the new content rolled out, they saw a boost in ad performance—more clicks, more engagement, and better-qualified leads. The short-form videos outperformed their old content, and the branding video gave them something they could use on their website and social platforms to establish instant trust.

Even better? They loved it so much that they started talking to us about another startup project they’re working on—and how we can help them launch that one too.

Takeaway:

For new businesses—especially ones offering something different—the right content isn’t just nice to have. It’s essential. You’ve got one shot to make a good first impression. With DRIPBaR Winchester, we made sure it counted. 

CMWLS

Building More Than Content: How We Helped CMWLS Scale Their Voice and Visibility

When CMWLS (Comprehensive Medical Weight Loss Solutions) first came to us, they didn’t just want videos or a website — they wanted to show up better, louder, and more consistently across every platform.

They had the passion, the expertise, and the vision… but like a lot of businesses, they didn’t have the time or systems to turn those ideas into consistent content. That’s where we came in.

What They Needed

This wasn’t a one-off job. It was a long-term, strategic partnership. CMWLS was looking for:

  • A branded podcast and content studio built right inside their practice
  • A full brand photo and video shoot
  • A conversion-focused website
  • Scripts, strategy, and direction for ongoing content creation
  • Ad campaign management and social media management
  • A full editing team they could trust to handle both long-form and short-form content

Basically: they needed a full content engine — not just creators, but a partner.

The Studio Build: From Office Room to Content Hub

One of the first pain points was logistics. They’re located about an hour away from our studio, which made regular shoots a challenge. So we flipped the script: instead of them coming to us, we built the studio for them — right in their own office.

We converted a small room into a custom podcast studio that could handle both long-form and short-form content. We provided equipment, installed everything, coached them on usage, and even built out step-by-step SOPs so their team could record content anytime without worrying about tech issues.

This wasn’t about just looking good. It was about giving them creative independence — and making it ridiculously easy to show up on camera whenever inspiration struck.

From Idea to Execution: Strategy, Scripts, and Support

Once the studio was live, we didn’t leave them hanging. Each month, we helped CMWLS plan and script their content — everything from educational shorts to full podcast episodes. We focused on value-first content to position them as a trusted voice in the medical weight loss space.

They filmed it all in-house. We handled everything after that — editing, formatting for social, writing captions, scheduling posts, and managing feedback through our collaborative platform.

Social Media + Ad Campaigns

Our team also ran their paid ads and organic content strategy. We managed:

  • Facebook and Instagram ad campaigns
  • Ongoing split testing and performance review
  • Retargeting warm audiences with high-value content
  • Organic posts across platforms
  • And built-in approval flows, so they could review and tweak anything before it went live

It wasn’t just about posting — it was about consistency, clarity, and conversions.

Results So Far
  • Podcast studio: Fully functional, professionally branded, and now a core part of their weekly workflow
  • YouTube channel: Grew from 0 to nearly 100 subscribers in the first month
  • Re-engagement: Their content has reconnected them with past clients who didn’t even know they launched this new practice
  • Content strategy: Clear game plan each month, complete with scripts, video topics, and a feedback loop
  • Ad performance: Generating leads, building awareness, and increasing brand credibility — all without the typical agency fluff

And maybe most importantly? They trust us. They’ve said it themselves — we’re not just another vendor. We’ve become a partner in their business.

Preslee Real Estate

Case Study: Helping Preslee Real Estate Stay Top-of-Mind Through Strategic Content Creation
The Challenge

Preslee Real Estate had a strong foundation in traditional real estate marketing — they were already posting property updates, listings, and walkthroughs. But what they were missing was consistency and creativity in their in-between content: the stuff that helps build trust, authority, and brand recognition.

Their team, especially agent Abby, had years of experience, but their social media wasn’t fully reflecting that. They needed help filling in the gaps, showing their expertise, and staying relevant online — without becoming overwhelmed by content creation.

The Strategy

From the start, our goal was simple: help Preslee Real Estate become more visible and more valuable to their audience on social media. That meant building a consistent short-form content strategy focused on:

  • Professional, clean visuals
  • Authentic talking-head style videos
  • Real estate education tailored for their audience
  • Content batching during monthly shoots for easy rollout

We worked closely with Abby to create scripts, film high-quality videos, and develop a posting rhythm that fit both their brand and algorithm needs.

Our Approach
  • Monthly Filming Sessions: We traveled on-site each month to capture batches of content. This allowed Abby to stay focused on real estate, while we handled planning and production.
  • Script Development: We helped shape their ideas into concise, impactful messaging that sounded natural and trustworthy.
  • Editing & Strategy: Every piece of content was designed to show expertise, build brand awareness, and offer genuine value — not just market a listing.

Over time, we also adapted the content mix based on platform trends and engagement data, giving Preslee an edge with consistent visibility.

The Results

The transformation didn’t take long to notice.

Abby started getting recognized in public — not just from yard signs, but from the content we had created together. She shared that after nearly 20 years in the real estate business, this was the first time she consistently saw people referencing her social media content as the reason they reached out.

She saw:

  • A noticeable increase in leads from Instagram and Facebook
  • More conversations from past clients ready to buy or sell again
  • Stronger brand awareness within her local market

That’s the power of pairing strategy with consistency.

Final Thoughts

What made this partnership work wasn’t just the cameras or the editing. It was understanding who Abby is, what Preslee Real Estate stands for, and how to communicate that authentically and professionally, every single month.

For any real estate team looking to stay relevant and build long-term relationships — this is the kind of content strategy that works.